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Monday, May 11 • 14:00 - 16:00
2C: Social Media with Results: New Frontiers in Online Campaigns
Limited Capacity seats available

Can we change the world through online activism? Critics have blasted social media users as “slacktivists,” questioning the real-world impact of a hashtag or a “like.” Join this session for a discussion of the fast-evolving world of social media to discover how, with the right strategies and tools, online campaigns can achieve tangible results. Participants will be led through a learning exercise to develop their own online campaigns that go beyond mere awareness raising in order to drive real impact.

Session Materials:

  1. Campaign Strategy Grid
  2. Online Campaigning Worksheet

 


Speakers
avatar for Uygar Özesmi

Uygar Özesmi

Director, Eastern Europe and West Asia, Change.org
Dr. Uygar Özesmi is currently Eastern Europe and West Asia Director of Change.org and Board Member of CIVICUS - Global Alliance for Citizen Participation. As a social entrepreneur, he is known for having created the first crowdsourcing site of Turkey, kusbank.org, and is the fou... Read More →


Monday May 11, 2015 14:00 - 16:00 CEST
Room C3 Clarion Sign Hotel