Can we change the world through online activism? Critics have blasted social media users as “slacktivists,” questioning the real-world impact of a hashtag or a “like.” Join this session for a discussion of the fast-evolving world of social media to discover how, with the right strategies and tools, online campaigns can achieve tangible results. Participants will be led through a learning exercise to develop their own online campaigns that go beyond mere awareness raising in order to drive real impact.
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